:root {
    --ink: #2a1320;
    --ink-2: #3a1c2d;
    --ink-3: #5a3a4b;
    --cream: #f7f1e7;
    --paper: #fffaf2;
    --line: #e4d8c6;
    --line-dark: #4d2b3e;
    --muted: #6f5a64;
    --muted-dark: #c9b3bf;
    --ember: #b8552a;
    --plum: #5a2540;
    --ember-hot: #e0763f;
    --ember-deep: #9a4520;
    --ember-soft: #f6dccd;
    --gold: #f8b31a;
    --green: #1f9d55;
    --radius: 18px;
    --display: "Bricolage Grotesque", system-ui, sans-serif;
    --serif: "Instrument Serif", Georgia, serif;
    --sans: "Inter", system-ui, sans-serif;
    --max: 1180px;
  }
  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; overflow-x: clip; }
  body {
    font-family: var(--sans);
    background: var(--cream);
    color: var(--ink);
    -webkit-font-smoothing: antialiased;
    line-height: 1.55;
  }
  img, svg { display: block; max-width: 100%; }
  a { color: inherit; text-decoration: none; }
  ::selection { background: var(--ember); color: var(--paper); }

  .wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
  .serif { font-family: var(--serif); font-style: italic; font-weight: 400; letter-spacing: -0.01em; }
  .ember { color: var(--ember); }
  .eyebrow {
    display: inline-flex; align-items: center; gap: 10px;
    font-size: 12px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase;
    color: var(--ember);
  }
  .eyebrow::before { content: ""; width: 22px; height: 2px; background: currentColor; border-radius: 2px; }
  h1, h2, h3 { font-family: var(--display); font-weight: 800; letter-spacing: -0.035em; line-height: 0.98; }
  h2 { font-size: clamp(34px, 4vw, 52px); }
  h2 .serif { font-size: 1.08em; }
  .lede { font-size: clamp(17px, 1.6vw, 20px); color: var(--muted); max-width: 580px; }

  .btn {
    display: inline-flex; align-items: center; justify-content: center; gap: 10px;
    font-family: var(--sans); font-weight: 600; font-size: 15px;
    padding: 16px 26px; border-radius: 999px; border: 0; cursor: pointer;
    transition: transform .25s cubic-bezier(.2,.8,.2,1), background .2s, box-shadow .25s;
    white-space: nowrap;
  }
  .btn svg { width: 18px; height: 18px; transition: transform .25s; }
  .btn:hover svg { transform: translateX(4px); }
  .btn-primary { background: var(--ember); color: #fff; box-shadow: 0 8px 18px -10px rgba(42,19,32,.5); }
  .btn-primary:hover { background: var(--ember-deep); transform: translateY(-1px); box-shadow: 0 10px 22px -10px rgba(42,19,32,.55); }
  .btn-ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1.5px var(--ink); }
  .btn-ghost:hover { background: var(--ink); color: var(--paper); }
  .btn-light { background: var(--paper); color: var(--ink); }
  .btn-light:hover { transform: translateY(-2px); }

  /* ---------- NAV ---------- */
  .nav {
    position: sticky; top: 0; z-index: 50;
    background: color-mix(in srgb, var(--cream) 82%, transparent);
    backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
    border-bottom: 1px solid transparent; transition: border-color .3s;
  }
  .nav.scrolled { border-color: var(--line); }
  .nav .wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; gap: 20px; }
  .logo { display: flex; align-items: center; gap: 10px; }
  .wordmark { font-family: "Source Serif 4", Georgia, serif; font-weight: 700; font-size: 22px; letter-spacing: -0.01em; color: var(--plum); white-space: nowrap; }
  .wordmark em { font-style: normal; color: var(--ember); }
  .logo-mark { width: 46px; height: 46px; flex-shrink: 0; overflow: visible; }
  .logo-mark .spin { transform-origin: 50px 50px; transition: transform 1.2s cubic-bezier(.6,0,.2,1); }
  .logo:hover .logo-mark .spin { transform: rotate(-360deg); }
  .nav-links { display: flex; gap: 32px; font-size: 14px; font-weight: 500; color: var(--ink-3); }
  .nav-links a:hover { color: var(--ember-deep); }
  .nav .btn { padding: 12px 20px; font-size: 14px; }

  /* ---------- HERO ---------- */
  .hero { position: relative; padding: 56px 0 96px; overflow: hidden; }
  .hero .wrap { display: grid; grid-template-columns: minmax(0,1.1fr) minmax(0,.9fr); gap: 64px; align-items: center; position: relative; }
  .pill {
    display: inline-flex; align-items: center; gap: 10px; padding: 7px 14px 7px 8px;
    background: var(--paper); border: 1px solid var(--line); border-radius: 999px;
    font-size: 13px; font-weight: 500; color: var(--ink-3);
  }
  .pill b { background: var(--ink); color: var(--paper); font-weight: 600; font-size: 11px; letter-spacing: .08em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; }
  .hero h1 { font-size: clamp(44px, 5.6vw, 80px); margin: 26px 0 26px; }
  .hero h1 .serif { font-size: 1.1em; color: var(--ember); }
  .hero h1 .under { position: relative; }
  .hero h1 .under svg { position: absolute; left: -2%; bottom: -0.16em; width: 104%; height: .32em; overflow: visible; }
  .hero h1 .under path { stroke-dasharray: 600; stroke-dashoffset: 600; animation: draw 1.4s .6s cubic-bezier(.6,0,.2,1) forwards; }
  .hero-ctas { display: flex; gap: 12px; margin-top: 36px; flex-wrap: wrap; }
  .hero-note { margin-top: 22px; font-size: 13px; color: var(--muted); display: flex; align-items: center; gap: 8px; }
  .hero-note svg { width: 16px; height: 16px; color: var(--green); }

  /* Google mock */
  .mock-stage { position: relative; }
  .mock {
    position: relative; background: #fff; border-radius: 24px; padding: 20px;
    box-shadow: 0 1px 0 rgba(0,0,0,.04), 0 40px 80px -30px rgba(42,19,32,.35), 0 0 0 1px rgba(42,19,32,.06);
    transform: rotate(1.2deg);
  }
  .search {
    display: flex; align-items: center; gap: 12px; padding: 13px 18px;
    border-radius: 999px; box-shadow: 0 1px 6px rgba(32,33,36,.18); font-size: 15px; color: #202124;
  }
  .search svg { width: 18px; height: 18px; color: #5f6368; flex-shrink: 0; }
  .caret { display: inline-block; width: 1.5px; height: 18px; background: #202124; margin-left: 1px; vertical-align: -3px; animation: blink 1s steps(1) infinite; }
  .mapbox {
    height: 120px; margin: 16px 0 6px; border-radius: 14px; position: relative; overflow: hidden;
    background:
      linear-gradient(90deg, transparent 48%, #fff 48%, #fff 52%, transparent 52%) 0 0/120px 100%,
      linear-gradient(0deg, transparent 46%, #fff 46%, #fff 54%, transparent 54%) 0 0/100% 70px,
      linear-gradient(135deg, #e8f0e3, #e4ecf2);
  }
  .mapbox::after { content: ""; position: absolute; inset: 0; background: linear-gradient(20deg, transparent 60%, rgba(170,210,240,.6) 60%, rgba(170,210,240,.6) 72%, transparent 72%); }
  .pin { position: absolute; width: 22px; height: 22px; border-radius: 50% 50% 50% 0; transform: rotate(-45deg); background: #ea4335; box-shadow: 0 3px 6px rgba(0,0,0,.25); z-index: 1; transition: all .6s; }
  .pin::after { content: ""; position: absolute; inset: 7px; background: #fff; border-radius: 50%; }
  .pin.you { background: var(--ember); width: 28px; height: 28px; }
  .pin.you.top { animation: bounce 1s ease infinite; }
  .results-label { font-size: 12px; color: #5f6368; margin: 12px 4px 4px; font-weight: 500; }
  .results { position: relative; height: 234px; }
  .row {
    position: absolute; left: 0; right: 0; height: 74px; padding: 10px 12px;
    display: grid; grid-template-columns: 24px 1fr auto; gap: 10px; align-items: center;
    border-radius: 12px; transition: top .8s cubic-bezier(.65,0,.25,1), background .4s, box-shadow .4s;
  }
  .row + .row { }
  .row .rank { font-family: var(--display); font-weight: 800; font-size: 15px; color: #6b7075; }
  .row .name { font-size: 15px; color: #1a0dab; font-weight: 500; line-height: 1.25; }
  .row .meta { font-size: 13px; color: #5f6368; display: flex; align-items: center; gap: 5px; margin-top: 2px; white-space: nowrap; }
  .row .meta .stars { color: var(--gold); letter-spacing: 1px; font-size: 12px; }
  .row .meta b { color: #202124; font-weight: 500; }
  .row .tag { font-size: 11px; font-weight: 600; padding: 5px 9px; border-radius: 999px; background: #f1f3f4; color: #5f6368; }
  .row.you { background: #fff6f0; box-shadow: inset 0 0 0 1.5px var(--ember); }
  .row.you .name { color: var(--ink); font-weight: 700; }
  .row.you .rank { color: var(--ember); }
  .row.you .tag { background: var(--ember); color: #fff; }
  .row .count { display: inline-block; font-variant-numeric: tabular-nums; }
  .bump { animation: bump .35s ease; }

  .toast {
    position: absolute; z-index: 3; background: var(--ink); color: var(--paper);
    border-radius: 16px; padding: 12px 16px 12px 12px; display: flex; gap: 12px; align-items: center;
    box-shadow: 0 20px 40px -12px rgba(0,0,0,.45); font-size: 13px; line-height: 1.35; max-width: 270px;
    opacity: 0; transform: translateY(14px) scale(.96); transition: all .5s cubic-bezier(.2,.8,.2,1);
  }
  .toast.show { opacity: 1; transform: none; }
  .toast .ic { width: 36px; height: 36px; border-radius: 10px; display: grid; place-items: center; flex-shrink: 0; }
  .toast .ic svg { width: 18px; height: 18px; }
  .toast small { display: block; color: var(--muted-dark); font-size: 12px; }
  .toast-book { left: -44px; bottom: -34px; }
  .toast-book .ic { background: var(--green); }
  .toast-review { right: -36px; top: 150px; }
  .toast-review .ic { background: var(--gold); color: var(--ink); }
  .mock-caption { text-align: center; font-size: 12px; color: var(--muted); margin-top: 54px; font-style: italic; }

  /* ---------- MARQUEE ---------- */

  /* ---------- PROBLEM ---------- */
  section { position: relative; }
  .pad { padding: 130px 0; }
  .problem-head { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: end; }
  .problem-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 72px; }
  .pcard {
    background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 34px 30px;
    transition: transform .35s cubic-bezier(.2,.8,.2,1), box-shadow .35s;
  }
  .pcard:hover { transform: translateY(-6px) rotate(-.4deg); box-shadow: 0 30px 60px -30px rgba(42,19,32,.3); }
  .pcard .num { font-family: var(--serif); font-style: italic; font-size: 56px; color: var(--ember); line-height: 1; }
  .pcard h3 { font-size: 24px; margin: 20px 0 12px; letter-spacing: -0.025em; line-height: 1.1; }
  .pcard p { color: var(--muted); font-size: 15.5px; }

  .versus { display: grid; grid-template-columns: 1fr 1fr; margin-top: 100px; border-radius: 28px; overflow: hidden; border: 1px solid var(--line); }
  .vs-col { padding: 48px 44px; }
  .vs-col.old { background: var(--paper); }
  .vs-col.new { background: var(--ink); color: var(--paper); position: relative; }
  .vs-col h3 { font-size: 30px; letter-spacing: -0.03em; margin: 14px 0 28px; line-height: 1.05; }
  .vs-col .tagline { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; font-weight: 600; color: var(--muted); }
  .vs-col.new .tagline { color: var(--ember-hot); }
  .vs-col ul { list-style: none; display: grid; gap: 16px; }
  .vs-col li { display: flex; gap: 14px; font-size: 16px; align-items: flex-start; }
  .vs-col li svg { width: 22px; height: 22px; flex-shrink: 0; margin-top: 1px; }
  .old li { color: var(--muted); }
  .old li svg { color: #b9ab9c; }
  .new li svg { color: var(--ember-hot); }
  .spark { margin-top: 36px; height: 70px; width: 100%; }
  .spark-label { font-size: 11px; letter-spacing: .12em; text-transform: uppercase; margin-top: 8px; color: var(--muted); }
  .new .spark-label { color: var(--muted-dark); }

  /* ---------- PROGRAM ---------- */
  .program { background: var(--ink); color: var(--paper); border-radius: 40px; margin: 0 16px; overflow: hidden; }
  .program .lede { color: var(--muted-dark); }
  .program-head { text-align: center; max-width: 880px; margin: 0 auto; position: relative; }
  .program-head .lede { margin: 26px auto 0; }
  .badge-name {
    display: inline-block; margin-bottom: 28px; padding: 10px 20px; border-radius: 999px;
    border: 1px solid var(--line-dark); font-size: 13px; font-weight: 600; letter-spacing: .06em; color: var(--paper);
    background: linear-gradient(var(--ink-2), var(--ink-2)) padding-box, linear-gradient(90deg, var(--ember), var(--gold), var(--ember)) border-box;
    border: 1.5px solid transparent;
  }
  .pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 80px; position: relative; }
  .pillar {
    background: var(--ink-2); border: 1px solid var(--line-dark); border-radius: 24px; padding: 36px 32px 34px;
    display: flex; flex-direction: column; transition: border-color .3s, transform .35s cubic-bezier(.2,.8,.2,1);
  }
  .pillar:hover { border-color: var(--ember); transform: translateY(-6px); }
  .pillar-top { display: flex; justify-content: space-between; align-items: center; }
  .pillar .icon { width: 56px; height: 56px; border-radius: 16px; background: var(--ember); display: grid; place-items: center; color: #fff; }
  .pillar .icon svg { width: 26px; height: 26px; }
  .pillar .idx { font-family: var(--serif); font-style: italic; font-size: 34px; color: var(--ink-3); }
  .pillar h3 { font-size: 34px; margin: 30px 0 6px; }
  .pillar .sub { font-family: var(--serif); font-style: italic; font-size: 22px; color: var(--ember-hot); margin-bottom: 16px; }
  .pillar p { color: var(--muted-dark); font-size: 15.5px; }
  .pillar ul { list-style: none; margin-top: 26px; padding-top: 24px; border-top: 1px dashed var(--line-dark); display: grid; gap: 11px; }
  .pillar li { font-size: 14.5px; display: flex; gap: 10px; align-items: flex-start; }
  .pillar li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--ember-hot); margin-top: 8px; flex-shrink: 0; }
  .program-cta { text-align: center; margin-top: 64px; position: relative; }

  /* ---------- LOOP ---------- */
  .loop-grid { display: grid; grid-template-columns: .95fr 1.05fr; gap: 72px; align-items: center; }
  .loop-steps { list-style: none; margin-top: 44px; display: grid; gap: 4px; }
  .loop-steps li {
    display: grid; grid-template-columns: 52px 1fr; gap: 16px; padding: 18px 20px; border-radius: 16px;
    cursor: pointer; transition: background .35s, box-shadow .35s;
  }
  .loop-steps li .n {
    width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center;
    font-family: var(--display); font-weight: 800; font-size: 18px;
    background: var(--paper); border: 1.5px solid var(--line); transition: all .35s;
  }
  .loop-steps li h3 { font-family: var(--display); font-weight: 700; font-size: 20px; letter-spacing: -0.02em; margin-top: 3px; line-height: 1.2; }
  .loop-steps li p { color: var(--muted); font-size: 15px; margin-top: 4px; }
  .loop-steps li.active { background: var(--paper); box-shadow: 0 20px 50px -30px rgba(42,19,32,.35); }
  .loop-steps li.active .n { background: var(--ember); border-color: var(--ember); color: #fff; }

  .loop-visual { position: relative; aspect-ratio: 1; max-width: 520px; width: 100%; margin: 0 auto; }
  .loop-visual svg.ring { position: absolute; inset: 0; width: 100%; height: 100%; }
  .ring .track { fill: none; stroke: var(--line); stroke-width: 2; stroke-dasharray: 4 8; }
  .ring .arc { fill: none; stroke: var(--ember); stroke-width: 4; stroke-linecap: round; transition: stroke-dashoffset .9s cubic-bezier(.65,0,.25,1); }
  .node {
    position: absolute; width: 132px; transform: translate(-50%, -50%); text-align: center;
    transition: transform .5s cubic-bezier(.2,.8,.2,1);
  }
  .node .bubble {
    width: 76px; height: 76px; margin: 0 auto; border-radius: 22px; display: grid; place-items: center;
    background: var(--paper); border: 1.5px solid var(--line); transition: all .45s; box-shadow: 0 4px 10px -6px rgba(42,19,32,.25);
  }
  .node .bubble svg { width: 30px; height: 30px; color: var(--ink-3); transition: color .45s; }
  .node span { display: block; margin-top: 10px; font-size: 13px; font-weight: 600; line-height: 1.25; color: var(--ink-3); }
  .node.active { transform: translate(-50%, -50%) scale(1.08); }
  .node.active .bubble { background: var(--ember); border-color: var(--ember); transform: rotate(-6deg); }
  .node.active .bubble svg { color: #fff; }
  .n1 { left: 50%; top: 11%; } .n2 { left: 89%; top: 50%; } .n3 { left: 50%; top: 89%; } .n4 { left: 11%; top: 50%; }
  .loop-center { position: absolute; inset: 30%; border-radius: 50%; display: grid; place-items: center; text-align: center; }
  .loop-center .big { font-family: var(--serif); font-style: italic; font-size: clamp(34px, 4vw, 48px); line-height: .95; }
  .loop-center small { display: block; font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); margin-top: 10px; font-weight: 600; }

  /* ---------- FIT ---------- */
  .fit { background: var(--ember); color: #fff; overflow: hidden; overflow: clip; }
  .fit .wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; align-items: center; }
  .fit h2 { color: #fff; }
  .fit h2 .serif { color: var(--ink); }
  .fit p.lede { color: rgba(255,255,255,.85); margin-top: 24px; }
  .checks { list-style: none; display: grid; gap: 0; }
  .checks li {
    display: flex; gap: 16px; align-items: center; padding: 18px 2px;
    border-top: 1px solid rgba(255,255,255,.28); font-size: 17px; font-weight: 500;
  }
  .checks li:last-child { border-bottom: 1px solid rgba(255,255,255,.28); }
  .checks .box { width: 28px; height: 28px; border-radius: 8px; background: #fff; color: var(--ember); display: grid; place-items: center; flex-shrink: 0; }
  .checks .box svg { width: 16px; height: 16px; }
  .fit-big { position: absolute; right: -40px; bottom: -80px; font-family: var(--serif); font-style: italic; font-size: 360px; line-height: 1; color: rgba(0,0,0,.07); pointer-events: none; user-select: none; }

  /* ---------- FOUNDER ---------- */
  .founder { display: grid; grid-template-columns: .8fr 1.2fr; gap: 72px; align-items: center; }
  .founder-card {
    aspect-ratio: 4/5; border-radius: 28px; position: relative; overflow: hidden;
    background: linear-gradient(160deg, var(--ember-soft), #f5d2bd 60%, #efc0a3);
    display: grid; place-items: center;
  }
  .founder-photo { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 20%; }
  .founder-card .sticker { z-index: 1; }
  .founder-card .ph { text-align: center; color: var(--ink-3); font-size: 13px; padding: 24px; }
  .founder-card .ph svg { width: 64px; height: 64px; margin: 0 auto 12px; opacity: .5; }
  .founder-card .sticker {
    position: absolute; right: 18px; top: 18px; width: 112px; height: 112px; border-radius: 50%;
    background: var(--ink); color: var(--paper); display: grid; place-items: center; text-align: center;
    font-family: var(--display); font-weight: 700; font-size: 12px; letter-spacing: .04em; line-height: 1.2;
    transform: rotate(12deg);
  }
  .founder blockquote { font-family: var(--serif); font-style: italic; font-size: clamp(28px, 3.2vw, 42px); line-height: 1.15; letter-spacing: -0.01em; margin: 26px 0 30px; }
  .founder p { color: var(--muted); font-size: 17px; margin-bottom: 16px; max-width: 600px; }
  .founder .sig { font-family: var(--display); font-weight: 700; margin-top: 26px; }
  .founder .sig small { display: block; font-family: var(--sans); font-weight: 400; color: var(--muted); font-size: 14px; }


  /* ---------- AUDIT PREVIEW ---------- */
  .audit-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 72px; align-items: center; }
  .audit-list { list-style: none; margin: 34px 0 38px; display: grid; gap: 18px; }
  .audit-list li { display: grid; grid-template-columns: 44px 1fr; gap: 14px; align-items: start; }
  .audit-list .ic { width: 44px; height: 44px; border-radius: 12px; background: var(--paper); border: 1px solid var(--line); display: grid; place-items: center; color: var(--ember); }
  .audit-list .ic svg { width: 20px; height: 20px; }
  .audit-list b { font-family: var(--display); font-size: 18px; letter-spacing: -0.02em; display: block; }
  .audit-list span { color: var(--muted); font-size: 15px; }
  .report-stage { position: relative; }
  .report {
    background: #fff; border-radius: 24px; padding: 30px 28px 26px; transform: rotate(-1.2deg);
    box-shadow: 0 0 0 1px rgba(42,19,32,.06), 0 50px 90px -40px rgba(42,19,32,.45);
    font-size: 13px; color: #3b2a33;
  }
  .report-head { text-align: center; padding-bottom: 20px; }
  .report-head .k { font-size: 11.5px; letter-spacing: .16em; font-weight: 600; color: var(--ember-deep); text-transform: uppercase; }
  .report-head .rh-name { font-family: "Source Serif 4", Georgia, serif; font-weight: 700; font-size: 24px; color: var(--plum); margin: 6px 0 2px; letter-spacing: -0.01em; }
  .report-head small { color: #6f5a64; font-size: 12px; }
  .r-card { border: 1px solid #eee4e8; border-radius: 14px; padding: 14px 16px; margin-top: 10px; }
  .r-score { display: flex; gap: 16px; align-items: center; }
  .ring { width: 66px; height: 66px; flex-shrink: 0; position: relative; }
  .ring svg { width: 100%; height: 100%; transform: rotate(-90deg); }
  .ring b { position: absolute; inset: 0; display: grid; place-items: center; font-family: var(--display); font-size: 22px; font-weight: 800; color: var(--ink); }
  .r-score .rs-title { font-size: 15px; font-weight: 600; color: var(--ink); }
  .r-score p { color: #6f5a64; font-size: 12px; line-height: 1.4; }
  .r-three { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin-top: 10px; }
  .r-three .r-card { margin: 0; padding: 12px; }
  .r-three .lbl { font-size: 11.5px; font-weight: 600; color: var(--ink-3); }
  .r-three .val { font-family: var(--display); font-weight: 800; font-size: 24px; color: var(--ink); margin-top: 4px; }
  .r-three .val small { font-size: 11px; color: #6f5a64; font-weight: 500; }
  .bar { height: 5px; border-radius: 5px; background: #efe6ea; margin-top: 6px; overflow: hidden; }
  .bar i { display: block; height: 100%; border-radius: 5px; }
  .r-three .st { font-size: 11px; color: #6f5a64; margin-top: 5px; }
  .r-card .rc-title { font-size: 13px; font-weight: 600; color: var(--ink); margin-bottom: 10px; }
  .cmp { display: grid; grid-template-columns: 120px 1fr 88px; gap: 10px; align-items: center; margin-top: 7px; font-size: 11.5px; }
  .cmp .nm { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; font-weight: 500; }
  .cmp .nm.you { color: var(--ember); font-weight: 600; }
  .cmp .bar { margin: 0; height: 7px; }
  .cmp .n { color: #6f5a64; text-align: right; }
  .maps-row { display: flex; justify-content: space-between; border-top: 1px solid #f1e9ed; padding: 7px 0; font-size: 11.5px; }
  .maps-row em { color: #a3243b; font-style: normal; font-weight: 600; }
  .stamp {
    position: absolute; top: -18px; right: -14px; z-index: 2; background: var(--plum); color: var(--paper);
    font-family: var(--display); font-weight: 700; font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
    padding: 10px 16px; border-radius: 999px; transform: rotate(8deg); box-shadow: 0 10px 20px -8px rgba(42,19,32,.5);
  }
  .report-note { text-align: center; font-size: 12px; color: var(--muted); margin-top: 22px; font-style: italic; }

  /* ---------- FAQ ---------- */
  .faq-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 72px; }
  .faq details { border-bottom: 1px solid var(--line); }
  .faq details:first-child { border-top: 1px solid var(--line); }
  .faq summary {
    list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px;
    padding: 26px 4px; font-family: var(--display); font-weight: 600; font-size: 21px; letter-spacing: -0.02em;
  }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary .plus { width: 36px; height: 36px; border-radius: 50%; border: 1.5px solid var(--ink); display: grid; place-items: center; flex-shrink: 0; transition: transform .35s, background .25s; }
  .faq summary .plus svg { width: 14px; height: 14px; }
  .faq details[open] .plus { transform: rotate(45deg); background: var(--ember); border-color: var(--ember); color: #fff; }
  .faq summary:hover { color: var(--ember-deep); }
  .faq .ans { padding: 0 60px 28px 4px; color: var(--muted); font-size: 16.5px; }

  /* ---------- CTA / FORM ---------- */
  .cta { background: var(--ink); color: var(--paper); border-radius: 40px; margin: 0 16px 16px; overflow: hidden; }
  .cta .wrap { display: grid; grid-template-columns: 1.05fr .95fr; gap: 72px; align-items: center; position: relative; }
  .cta h2 { font-size: clamp(36px, 4.4vw, 56px); }
  .cta h2 .serif { color: var(--ember-hot); }
  .cta .lede { color: var(--muted-dark); margin-top: 24px; }
  .cta-list { list-style: none; margin-top: 34px; display: grid; gap: 12px; }
  .cta-list li { display: flex; gap: 12px; align-items: center; font-size: 16px; }
  .cta-list svg { width: 20px; height: 20px; color: var(--ember-hot); flex-shrink: 0; }
  .form {
    background: var(--paper); color: var(--ink); border-radius: 28px; padding: 40px 36px;
    box-shadow: 0 40px 80px -30px rgba(0,0,0,.6); transform: rotate(-1deg); transition: transform .4s;
  }
  .form:focus-within { transform: rotate(0); }
  .form h3 { font-size: 30px; letter-spacing: -0.03em; line-height: 1.05; }
  .form h3 + p { color: var(--muted); font-size: 15px; margin: 10px 0 26px; }
  .field { margin-bottom: 16px; }
  .field label { display: block; font-size: 13px; font-weight: 600; margin-bottom: 7px; }
  .field input {
    width: 100%; height: 52px; padding: 0 16px; font: inherit; font-size: 16px; border-radius: 14px;
    border: 1.5px solid var(--line); background: #fff; color: var(--ink); transition: border-color .2s, box-shadow .2s;
  }
  .field input:focus { outline: none; border-color: var(--ember); box-shadow: 0 0 0 4px rgba(184,85,42,.14); }
  .field input[aria-invalid="true"] { border-color: #c62828; }
  .field .err { color: #c62828; font-size: 12.5px; margin-top: 6px; display: none; }
  .field input[aria-invalid="true"] + .err { display: block; }
  .row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
  .row2.city-state { grid-template-columns: 1fr 96px; }
  .form-error { color: #c62828; font-size: 14px; margin: 4px 0 8px; display: none; }
  .form-error.show { display: block; }
  .form .btn[disabled] { opacity: .7; cursor: wait; }
  .form .btn { width: 100%; margin-top: 8px; padding: 18px; font-size: 16px; }
  .form .fine { font-size: 12.5px; color: var(--muted); text-align: center; margin-top: 14px; }
  .success { display: none; text-align: center; padding: 40px 0; }
  .success .big-check { width: 76px; height: 76px; border-radius: 50%; background: var(--green); color: #fff; display: grid; place-items: center; margin: 0 auto 22px; animation: pop .6s cubic-bezier(.2,.8,.2,1); }
  .success .big-check svg { width: 36px; height: 36px; }
  .success p { color: var(--muted); margin-top: 10px; }
  .form.done form { display: none; }
  .form.done .success { display: block; }

  /* ---------- FOOTER ---------- */
  footer { padding: 70px 0 40px; }
  .foot { display: flex; justify-content: space-between; gap: 40px; flex-wrap: wrap; align-items: flex-start; }
  .foot p { color: var(--muted); font-size: 14px; margin-top: 14px; max-width: 320px; }
  .foot-links { display: flex; gap: 56px; flex-wrap: wrap; }
  .foot-links .fh { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; font-weight: 600; }
  .foot-links a { display: block; font-size: 15px; margin-bottom: 8px; }
  .foot-links a:hover { color: var(--ember-deep); }
  .foot-bottom { margin-top: 60px; padding-top: 26px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; font-size: 13px; color: var(--muted); }
  .giant { font-family: "Source Serif 4", Georgia, serif; font-weight: 700; letter-spacing: -0.04em; font-size: clamp(44px, 11.5vw, 170px); line-height: .9; margin-top: 60px; color: var(--plum); text-align: center; white-space: nowrap; }
  .giant .on { color: var(--ember); }

  /* ---------- REVEAL ---------- */
  .rv { opacity: 0; transform: translateY(28px); transition: opacity .9s cubic-bezier(.2,.8,.2,1), transform .9s cubic-bezier(.2,.8,.2,1); }
  .rv.in { opacity: 1; transform: none; }
  .d1 { transition-delay: .08s; } .d2 { transition-delay: .16s; } .d3 { transition-delay: .24s; }

  @keyframes spin { to { transform: rotate(360deg); } }
  @keyframes draw { to { stroke-dashoffset: 0; } }
  @keyframes blink { 50% { opacity: 0; } }
  @keyframes bump { 50% { transform: scale(1.35); color: var(--ember); } }
  @keyframes bounce { 0%,100% { margin-top: 0; } 50% { margin-top: -8px; } }
  @keyframes pop { from { transform: scale(0); } }

  /* ---------- RESPONSIVE ---------- */
  @media (max-width: 980px) {
    .nav-links { display: none; }
    .hero .wrap, .problem-head, .loop-grid, .fit .wrap, .founder, .faq-grid, .cta .wrap, .audit-grid { grid-template-columns: 1fr; gap: 48px; }
    .problem-grid, .pillars { grid-template-columns: 1fr; }
    .versus { grid-template-columns: 1fr; }
    .mock-stage { max-width: 480px; margin: 0 auto; width: 100%; }
    .founder-card { max-width: 420px; }
    .pad { padding: 96px 0; }
  }
  @media (max-width: 600px) {
    .wrap { padding: 0 16px; }
    .nav .btn span.long { display: none; }
    .nav .wrap { height: 64px; }
    .nav .btn { padding: 10px 14px; font-size: 13px; }
    .nav .btn svg { display: none; }
    .logo { gap: 7px; }
    .wordmark { font-size: 18px; }
    .logo-mark { width: 36px; height: 36px; }
    .mock-caption { margin-top: 70px; }
    .hero { padding: 36px 0 80px; }
    .hero h1 .under { white-space: normal; }
    .mock { padding: 14px; transform: none; }
    .toast-book { left: 8px; bottom: -40px; }
    .toast-review { right: 8px; top: 64px; }
    .row { grid-template-columns: 20px 1fr; }
    .row .tag { display: none; }
    .vs-col { padding: 36px 24px; }
    .program, .cta { border-radius: 28px; margin-left: 8px; margin-right: 8px; }
    .pillar { padding: 30px 24px; }
    .node { width: 96px; }
    .node .bubble { width: 56px; height: 56px; border-radius: 16px; }
    .node .bubble svg { width: 22px; height: 22px; }
    .node span { font-size: 11.5px; }
    .form { padding: 30px 22px; transform: none; }
    .row2 { grid-template-columns: 1fr; gap: 0; }
    .row2.city-state { grid-template-columns: 1fr 88px; gap: 10px; }
    .report { padding: 22px 16px; transform: none; }
    .cmp { grid-template-columns: 92px 1fr 72px; font-size: 11.5px; }
    .r-three .val { font-size: 20px; }
    .stamp { right: 6px; }
    .faq .ans { padding-right: 4px; }
    .fit-big { font-size: 220px; }
  }
  @media (prefers-reduced-motion: reduce) {
    *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
    .rv { opacity: 1; transform: none; }
  }

  /* ---------- NAV MENU (phones) ---------- */
  .nav-right { display: flex; align-items: center; gap: 10px; }
  .menu-btn { display: none; width: 44px; height: 44px; border-radius: 12px; border: 1.5px solid var(--line); background: var(--paper); cursor: pointer; flex-direction: column; justify-content: center; align-items: center; gap: 5px; }
  .menu-btn span { width: 18px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .3s; }
  .menu-btn[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
  .menu-btn[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
  .nav-links a[aria-current="page"] { color: var(--ember-deep); }
  .pillar-link { margin-top: 26px; display: inline-flex; align-items: center; gap: 8px; font-weight: 600; font-size: 15px; color: var(--ember-hot); }
  .pillar-link svg { width: 16px; height: 16px; transition: transform .25s; }
  .pillar:hover .pillar-link svg { transform: translateX(4px); }
  .pillar ul { flex: 1; align-content: start; }
  @media (max-width: 980px) {
    .menu-btn { display: flex; }
    .nav-links { display: none; position: absolute; top: 100%; left: 0; right: 0; background: var(--cream); border-bottom: 1px solid var(--line); flex-direction: column; gap: 0; padding: 8px 16px 16px; box-shadow: 0 20px 40px -20px rgba(42,19,32,.25); }
    .nav-links.open { display: flex; }
    .nav-links a { padding: 14px 8px; font-size: 17px; border-bottom: 1px solid var(--line); }
    .nav-links a:last-child { border-bottom: 0; }
  }

  .nav .btn .short { display: none; }
  @media (max-width: 600px) { .nav .btn .long { display: none; } .nav .btn .short { display: inline; } }
  @media (max-width: 430px) {
    .nav .wrap { gap: 10px; }
    .nav-right { gap: 8px; }
    .nav .btn { padding: 10px 12px; }
    .wordmark { font-size: 16px; }
    .logo-mark { width: 32px; height: 32px; }
  }

  /* ---------- SERVICE PAGES ---------- */
  .svc-hero { padding: 72px 0 40px; text-align: center; position: relative; overflow: hidden; }
  .svc-hero .wrap { position: relative; max-width: 900px; }
  .svc-hero h1 { font-size: clamp(44px, 6.4vw, 84px); margin: 24px 0 22px; }
  .svc-hero h1 .serif { color: var(--ember); font-size: 1.08em; }
  .svc-hero .lede { margin: 0 auto; }
  .svc-hero .hero-ctas { justify-content: center; }
  .svc-tabs { display: inline-flex; gap: 6px; padding: 6px; border-radius: 999px; background: var(--paper); border: 1px solid var(--line); flex-wrap: wrap; justify-content: center; }
  .svc-tabs a { padding: 8px 16px; border-radius: 999px; font-size: 13px; font-weight: 600; color: var(--muted); }
  .svc-tabs a:hover { color: var(--ember-deep); }
  .svc-tabs a.on { background: var(--plum); color: var(--paper); }

  .hiw-head { text-align: center; max-width: 760px; margin: 0 auto 30px; }
  .hiw-head .lede { margin: 20px auto 0; }
  .step { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; padding: 70px 0; }
  .step:nth-child(odd) .step-copy { order: 2; }
  .step-tag { display: inline-flex; align-items: center; gap: 12px; font-weight: 700; font-size: 14px; color: var(--ember-deep); }
  .step-tag b { width: 38px; height: 38px; border-radius: 11px; background: var(--ember-soft); color: var(--ember-deep); display: grid; place-items: center; font-family: var(--display); font-size: 17px; letter-spacing: 0; }
  .step h3 { font-size: clamp(32px, 3.8vw, 50px); margin: 20px 0 18px; letter-spacing: -0.035em; line-height: 1.02; }
  .step h3 .serif { color: var(--ember); }
  .step p { color: var(--muted); font-size: 18px; max-width: 520px; }
  .step .fine-print { font-size: 14px; margin-top: 16px; display: flex; gap: 8px; align-items: flex-start; }
  .step .fine-print svg { width: 18px; height: 18px; color: var(--green); flex-shrink: 0; margin-top: 2px; }
  .step-visual { position: relative; display: grid; place-items: center; min-height: 380px; border-radius: 32px; padding: 40px 28px; background: linear-gradient(150deg, var(--paper), #f3e6dc); border: 1px solid var(--line); overflow: hidden; }
  .step-visual > * { position: relative; z-index: 1; }
  .ex-label { position: absolute; left: 18px; bottom: 14px; z-index: 2; font-size: 12.5px; color: var(--muted); font-style: italic; }

  /* mock: generic white card */
  .mk { background: #fff; border-radius: 20px; box-shadow: 0 0 0 1px rgba(42,19,32,.06), 0 30px 60px -30px rgba(42,19,32,.4); padding: 20px; width: 100%; max-width: 380px; font-size: 14px; color: var(--ink); }
  .mk-title { font-size: 13px; font-weight: 700; color: var(--muted); margin-bottom: 12px; display: flex; justify-content: space-between; align-items: center; }
  .mk-row { display: flex; align-items: center; gap: 12px; padding: 12px 0; border-top: 1px solid #f1e9ed; }
  .mk-row:first-of-type { border-top: 0; }
  .mk-ic { width: 38px; height: 38px; border-radius: 11px; display: grid; place-items: center; flex-shrink: 0; background: var(--ember-soft); color: var(--ember); }
  .mk-ic svg { width: 19px; height: 19px; }
  .mk-ic.g { background: #e3f4ea; color: #17693a; }
  .mk-ic.p { background: #f1e4ea; color: var(--plum); }
  .mk-row b { display: block; font-weight: 600; font-size: 14px; }
  .mk-row small { color: var(--muted); font-size: 12.5px; }
  .mk-row .chip { margin-left: auto; font-size: 11px; font-weight: 700; padding: 5px 9px; border-radius: 999px; background: #e3f4ea; color: #17693a; white-space: nowrap; }
  .mk-row .chip.o { background: var(--ember-soft); color: var(--ember-deep); }
  .mk-row .chip.m { background: #f1ecee; color: var(--muted); }
  .flow-arrow { margin: 14px auto; width: 2px; height: 34px; background: repeating-linear-gradient(var(--ember) 0 5px, transparent 5px 10px); position: relative; }
  .flow-arrow::after { content: ""; position: absolute; bottom: -3px; left: -5px; border: 6px solid transparent; border-top-color: var(--ember); }
  .stack { display: flex; flex-direction: column; align-items: center; width: 100%; }

  /* mock: phone with texts */
  .phone { width: 270px; background: var(--ink); border-radius: 40px; padding: 12px; box-shadow: 0 40px 70px -30px rgba(42,19,32,.6); }
  .phone-screen { background: #fff; border-radius: 30px; padding: 16px 14px 20px; min-height: 360px; display: flex; flex-direction: column; gap: 8px; }
  .phone-top { text-align: center; font-size: 12px; color: #6f5a64; margin-bottom: 6px; }
  .phone-top b { display: block; color: var(--ink); font-size: 13px; }
  .phone-top .av { width: 38px; height: 38px; border-radius: 50%; background: var(--ember-soft); color: var(--ember-deep); display: grid; place-items: center; margin: 6px auto 4px; font-weight: 700; font-family: var(--display); }
  .bub { max-width: 86%; padding: 10px 13px; border-radius: 18px; font-size: 13px; line-height: 1.4; }
  .bub.in { background: #e9e9eb; color: #111; border-bottom-left-radius: 6px; align-self: flex-start; }
  .bub.out { background: #0a6fd6; color: #fff; border-bottom-right-radius: 6px; align-self: flex-end; }
  .bub a { color: inherit; text-decoration: underline; font-weight: 600; }
  .ts { font-size: 11.5px; color: #6b7075; text-align: center; margin: 4px 0; }

  /* mock: timeline */
  .tl { list-style: none; display: grid; gap: 0; }
  .tl li { display: grid; grid-template-columns: 70px 1fr; gap: 14px; padding: 12px 0; position: relative; }
  .tl li::before { content: ""; position: absolute; left: 84px; top: 0; bottom: 0; width: 2px; background: #efe6ea; }
  .tl .when { font-size: 12px; font-weight: 700; color: var(--ember-deep); padding-top: 2px; }
  .tl .what { padding-left: 16px; position: relative; }
  .tl .what::before { content: ""; position: absolute; left: -6px; top: 5px; width: 10px; height: 10px; border-radius: 50%; background: var(--ember); box-shadow: 0 0 0 4px #fff; }
  .tl .what.skip::before { background: #c9b3bf; }
  .tl .what b { display: block; font-size: 14px; }
  .tl .what small { color: var(--muted); font-size: 12.5px; }

  /* mock: Google review */
  .greview { display: grid; gap: 8px; }
  .greview .who { display: flex; gap: 10px; align-items: center; }
  .greview .av { width: 34px; height: 34px; border-radius: 50%; background: #5b43d6; color: #fff; display: grid; place-items: center; font-weight: 700; font-size: 14px; }
  .greview .stars { color: var(--gold); letter-spacing: 2px; font-size: 14px; }
  .greview p { font-size: 13.5px; color: #3c4043; }

  /* mock: bars / checklist */
  .check-list { list-style: none; display: grid; gap: 10px; }
  .check-list li { display: flex; gap: 10px; align-items: center; font-size: 14px; }
  .check-list li i { width: 22px; height: 22px; border-radius: 7px; background: var(--green); color: #fff; display: grid; place-items: center; flex-shrink: 0; font-style: normal; font-size: 13px; font-weight: 700; }
  .meter { height: 8px; border-radius: 8px; background: #efe6ea; overflow: hidden; margin-top: 8px; }
  .meter i { display: block; height: 100%; border-radius: 8px; background: linear-gradient(90deg, var(--ember), var(--gold)); }
  .rank-chart { display: flex; align-items: flex-end; gap: 10px; height: 150px; padding: 10px 4px 0; border-bottom: 1px solid #efe6ea; }
  .rank-chart div { flex: 1; border-radius: 8px 8px 3px 3px; background: linear-gradient(180deg, var(--ember-hot), var(--ember)); position: relative; }
  .rank-chart div span { position: absolute; top: -20px; left: 0; right: 0; text-align: center; font-size: 11px; font-weight: 700; color: var(--ink); }
  .rank-labels { display: flex; gap: 10px; padding: 6px 4px 0; }
  .rank-labels span { flex: 1; text-align: center; font-size: 11px; color: var(--muted); }

  /* mock: browser + phone site */
  .browser { width: 100%; max-width: 420px; background: #fff; border-radius: 16px; overflow: hidden; box-shadow: 0 0 0 1px rgba(42,19,32,.08), 0 40px 70px -30px rgba(42,19,32,.5); }
  .browser-bar { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: #f4eef0; }
  .browser-bar i { width: 9px; height: 9px; border-radius: 50%; background: #d9c8cf; }
  .browser-bar span { margin-left: 10px; flex: 1; background: #fff; border-radius: 8px; font-size: 11px; color: var(--muted); padding: 4px 10px; }
  .site-hero { padding: 26px 22px; background: linear-gradient(135deg, #1f3a4d, #2f5a6e); color: #fff; }
  .site-hero small { font-size: 11px; opacity: .75; }
  .site-hero .sh-title { font-weight: 800; font-family: var(--display); font-size: 22px; line-height: 1.05; margin: 8px 0 10px; letter-spacing: -0.02em; }
  .site-hero .b { display: inline-block; background: #f5b400; color: #1a1a1a; font-size: 11px; font-weight: 700; padding: 7px 12px; border-radius: 8px; }
  .site-body { padding: 16px 22px 20px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
  .site-body div { height: 54px; border-radius: 10px; background: #f4eef0; }
  .speed { display: flex; gap: 10px; }
  .speed div { flex: 1; text-align: center; padding: 12px 6px; border-radius: 14px; background: #f7f2f4; }
  .speed b { display: block; font-family: var(--display); font-size: 26px; color: var(--green); }
  .speed small { font-size: 11px; color: var(--muted); }

  /* included + other services */
  .included { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 50px; }
  .inc { background: var(--ink-2); border: 1px solid var(--line-dark); border-radius: 20px; padding: 26px; }
  .inc svg { width: 26px; height: 26px; color: var(--ember-hot); }
  .inc b { display: block; font-family: var(--display); font-size: 19px; letter-spacing: -0.02em; margin: 16px 0 6px; }
  .inc p { color: var(--muted-dark); font-size: 15px; }
  .others { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 44px; }
  .other { display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 30px 32px; border-radius: 24px; background: var(--paper); border: 1px solid var(--line); transition: transform .3s, border-color .3s; }
  .other:hover { transform: translateY(-4px); border-color: var(--ember); }
  .other small { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--ember-deep); font-weight: 700; }
  .other b { display: block; font-family: var(--display); font-size: 26px; letter-spacing: -0.03em; margin-top: 6px; }
  .other span { color: var(--muted); font-size: 15px; }
  .other .go { width: 52px; height: 52px; border-radius: 50%; background: var(--ember); color: #fff; display: grid; place-items: center; flex-shrink: 0; }
  .other .go svg { width: 20px; height: 20px; }
  .cta-band { text-align: center; }
  .cta-band h2 { font-size: clamp(36px, 4.4vw, 56px); }
  .cta-band .lede { margin: 22px auto 34px; }

  @media (max-width: 980px) {
    .step { grid-template-columns: 1fr; gap: 36px; padding: 44px 0; }
    .step:nth-child(odd) .step-copy { order: 0; }
    .included { grid-template-columns: 1fr; }
    .others { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .step-visual { min-height: 0; padding: 32px 16px 40px; border-radius: 24px; }
    .phone { width: 240px; }
    .other { padding: 24px; }
  }

  /* ---------- LEGAL PAGES ---------- */
  .foot-bottom a { text-decoration: underline; text-underline-offset: 2px; }
  .foot-bottom a:hover { color: var(--ember-deep); }
  .form .fine a { text-decoration: underline; }
  .legal { padding: 70px 0 110px; }
  .legal .wrap { max-width: 780px; }
  .legal h1 { font-size: clamp(40px, 6vw, 68px); margin: 20px 0 10px; }
  .legal .updated { color: var(--muted); font-size: 14px; margin-bottom: 40px; }
  .legal h2 { font-size: 26px; letter-spacing: -0.025em; line-height: 1.15; margin: 44px 0 14px; }
  .legal h3 { font-size: 18px; letter-spacing: -0.015em; margin: 24px 0 8px; }
  .legal p, .legal li { font-size: 16.5px; color: var(--ink-3); line-height: 1.7; }
  .legal p { margin-bottom: 14px; }
  .legal ul { padding-left: 22px; margin-bottom: 14px; display: grid; gap: 8px; }
  .legal a { color: var(--ember-deep); text-decoration: underline; }

  /* AI search in sample audit */
  .r-four { grid-template-columns: repeat(4, 1fr); }
  .r-four .val { font-size: 21px; }
  .ai-q { font-size: 11.5px; color: #6f5a64; font-style: italic; margin: -4px 0 8px; }
  .ai-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; }
  .ai-grid span { display: flex; justify-content: space-between; gap: 6px; font-size: 11.5px; font-weight: 500; background: #faf6f8; border-radius: 8px; padding: 6px 8px; }
  .ai-grid em { font-style: normal; color: #a3243b; font-weight: 600; }
  @media (max-width: 600px) { .r-four { grid-template-columns: 1fr 1fr; } .ai-grid { grid-template-columns: 1fr; } }

  .unsub { min-height: 50vh; }
  .unsub #unsubBox p { margin-bottom: 22px; }
  .unsub .form-error { margin-top: 14px; }

  [hidden] { display: none !important; }

  /* Plain FAQ (all answers visible) + hero service list */
  .qa-list { display: grid; gap: 0; }
  .qa { padding: 22px 4px; border-bottom: 1px solid var(--line); }
  .qa:first-child { border-top: 1px solid var(--line); }
  .qa h3 { font-size: 20px; letter-spacing: -0.02em; line-height: 1.25; font-weight: 700; }
  .qa p { color: var(--muted); font-size: 16.5px; margin-top: 8px; }
  .hero-services { list-style: none; display: grid; gap: 10px; margin-top: 26px; }
  .hero-services a { display: inline-flex; align-items: center; gap: 12px; font-weight: 600; font-size: 17px; color: var(--ink); }
  .hero-services a:hover { color: var(--ember-deep); }
  .hero-services svg { width: 20px; height: 20px; color: var(--ember); flex-shrink: 0; }
  .hero h1 { margin: 22px 0 20px; }
  .hero-ctas { margin-top: 30px; }
  .hero { padding-top: 36px; }
  .hero h1 { font-size: clamp(40px, 4.6vw, 66px); margin: 18px 0 16px; }
  .hero .lede { font-size: 18px; }
  .hero-services { margin-top: 18px; gap: 8px; }
  .hero-ctas { margin-top: 24px; }
  .hero-note { margin-top: 16px; }
  .hero h1 { margin-bottom: 26px; }
  section[id] { scroll-margin-top: 84px; }

  /* ---------- AUDIT + FORM (merged) ---------- */
  .check .wrap {
    grid-template-columns: minmax(0, 1fr) minmax(0, 460px); gap: 0 72px; align-items: start;
    grid-template-areas: "intro form" "details form" "report form";
    grid-template-rows: auto auto 1fr;
  }
  .check-intro { grid-area: intro; }
  .check .form { grid-area: form; position: sticky; top: 100px; transform: none; }
  .check-details { grid-area: details; margin-top: 48px; }
  .check-report { grid-area: report; margin-top: 64px; padding-top: 18px; }
  .check-details h3 { font-size: 22px; letter-spacing: -0.02em; }
  .check .audit-list { margin: 22px 0 0; }
  .check .audit-list .ic { background: rgba(255,250,242,.06); border-color: var(--line-dark); color: var(--ember-hot); }
  .check .audit-list b { color: var(--paper); }
  .check .audit-list span { color: var(--muted-dark); }
  .check .report-note { color: var(--muted-dark); }
  .check .stamp { background: var(--ember); }
  .form-from { display: flex; align-items: center; gap: 14px; }
  .form-from img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; object-position: center 20%; flex-shrink: 0; }
  .form-from p { font-size: 13px; color: var(--muted); line-height: 1.4; }
  .form-from b { display: block; font-family: var(--display); font-size: 17px; color: var(--ink); }
  .form-from-note { font-size: 15px; color: var(--ink-3); margin: 16px 0 24px; padding-bottom: 22px; border-bottom: 1px solid var(--line); }
  .form-terms { list-style: none; display: grid; gap: 8px; margin-top: 16px; }
  .form-terms li { display: flex; gap: 8px; align-items: flex-start; font-size: 14px; color: var(--ink-3); }
  .form-terms li svg { width: 18px; height: 18px; color: var(--green); flex-shrink: 0; margin-top: 1px; }
  @media (max-width: 980px) {
    .check .wrap { grid-template-columns: 1fr; grid-template-areas: "intro" "form" "details" "report"; gap: 0; }
    .check .form { position: static; margin-top: 32px; }
    .check-report { max-width: 560px; width: 100%; margin-left: auto; margin-right: auto; }
  }
  .check { overflow: clip; }
  @media (max-width: 600px) { .check.pad { padding-top: 48px; } .check .form { margin-top: 24px; } .check-intro .lede { margin-top: 14px; } }
  .fit p.lede a { color: #fff; text-decoration: underline; text-underline-offset: 3px; overflow-wrap: anywhere; }
  /* Hero is above the fold: show it immediately instead of waiting for the scroll reveal. */
  .hero .rv { opacity: 1; transform: none; transition: none; }

  /* ---------- SERVICES AS ROWS (home) ---------- */
  .svc-rows { margin-top: 64px; position: relative; }
  .svc-row { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 72px; align-items: center; padding: 56px 0; border-top: 1px solid var(--line-dark); }
  .svc-copy h3 { font-size: clamp(28px, 3vw, 38px); }
  .svc-copy p { color: var(--muted-dark); font-size: 17px; margin-top: 14px; max-width: 460px; }
  .svc-copy ul { list-style: none; margin-top: 22px; display: grid; gap: 10px; }
  .svc-copy li { display: flex; gap: 10px; align-items: flex-start; font-size: 15.5px; }
  .svc-copy li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--ember-hot); margin-top: 9px; flex-shrink: 0; }
  .svc-visual { margin: 0; display: flex; flex-direction: column; align-items: center; gap: 14px; }
  .svc-visual figcaption { font-size: 13px; font-style: italic; color: var(--muted-dark); }
  .svc-visual .phone { box-shadow: 0 24px 40px -24px rgba(0,0,0,.7); }
  .svc-visual .phone-screen { min-height: 0; }
  .svc-visual .bub u { font-weight: 600; }
  .gbp { width: 100%; max-width: 400px; background: #fff; color: #202124; border-radius: 16px; padding: 22px 22px 20px; box-shadow: 0 24px 40px -24px rgba(0,0,0,.7); font-size: 14px; }
  .gbp-name { font-size: 21px; font-weight: 600; letter-spacing: -0.01em; }
  .gbp-meta { color: #5f6368; margin-top: 4px; }
  .gbp-meta b { color: #202124; font-weight: 600; }
  .gbp-meta .stars { color: #e3a008; letter-spacing: 1px; }
  .gbp-meta .open { color: #137333; font-weight: 600; }
  .gbp-actions { display: flex; flex-wrap: wrap; gap: 8px; margin: 16px 0; }
  .gbp-actions span { border: 1px solid #dadce0; border-radius: 999px; padding: 6px 12px; font-size: 13px; font-weight: 500; color: #1a56c4; }
  .gbp-services { border-top: 1px solid #e8eaed; padding-top: 14px; display: flex; flex-wrap: wrap; gap: 6px; }
  .gbp-services b { width: 100%; font-weight: 600; margin-bottom: 4px; }
  .gbp-services span { background: #f1f3f4; border-radius: 8px; padding: 5px 10px; font-size: 13px; color: #3c4043; }
  .site-list { padding: 16px 22px 20px; display: flex; flex-wrap: wrap; gap: 8px; }
  .site-list span { border: 1px solid #e4dde0; border-radius: 8px; padding: 6px 10px; font-size: 12.5px; color: #2a2f33; }
  .site-list em { width: 100%; font-style: normal; font-size: 12.5px; color: #4b5257; margin-top: 4px; }
  @media (max-width: 980px) {
    .svc-row { grid-template-columns: 1fr; gap: 36px; padding: 44px 0; }
  }
  #loop .lede { margin-top: 16px; }
  .fit p.lede.fit-other { margin-top: 16px; font-size: 16px; }
  .others:has(> :only-child) { grid-template-columns: minmax(0, 560px); justify-content: center; }